MY JOURNEY
Social Media Manager Beginnings
Promoted to Social Media Manager/Content Writer of the gymnastics center I had been teaching at for years. The pandemic forced them to join the world of online marketing, and they put me in charge of their marketing after seeing my work.
Marketing Consultant & Teacher
Working for both the gymnastics center and their sister gym, Bolt Parkour, as a marketing consultant and content writer- while still teaching my kiddos!
Freelance Creative & Random Acts
After leaving the gyms full-time, I worked as a freelance copywriter, video editor, and social media manager, and joined Random Acts as a Creative Exec Assistant. (I maintained my consultant gig with Bolt Parkour until 2025, and now serve as Random Acts' Events Manager.)
Digital Marketing Coordinator
Hired in August of 2023, I joined PW Media as their Digital Marketing Coordinator. I learned so much about data, technology, and the evolution of marketing through this corporate experience.
Full-Time Creative Pursuit
I am making the leap into full-time, limitless creative pursuit. The world is on fire, and there is no time to waste in chasing dreams and reaching for the stars. See my full site for all my avenues of creation!
Writing Samples
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Web Copy Samples
View My Independent Journalistic Work:
What I Write
Strategic content that builds communities, drives engagement, and turns your mission into a movement people want to join.
Social Media Strategy & Content
Platform-specific copy that builds community and drives genuine engagement.
- Viral-ready content with social consciousness
- Campaign strategy that aligns values with voice
- Community management messaging
- Platform optimization (Instagram, Twitter, LinkedIn)
- Hashtag research and content calendars
Email Marketing & Newsletters
Welcome sequences that convert subscribers to advocates and newsletters readers actually want to read.
- Welcome sequences that convert
- Newsletter content that builds relationships
- Automated campaigns that feel personal
- Subject lines that increase open rates
- List growth and retention strategies
Website Copy & Brand Messaging
Pages that tell your story with intention and descriptions that connect emotionally.
- Homepage copy that converts visitors
- About pages that build trust and connection
- Service descriptions that sell without being salesy
- Mission-driven messaging frameworks
- SEO optimization for organic discovery
Content Marketing & Blog Writing
SEO-optimized articles that rank, establishing thought leadership in your industry.
- Blog posts that rank and engage
- Thought leadership content
- Educational resources that empower
- Content strategy and editorial calendars
- Repurposing content across platforms